Meet the real humans behind this work.
Petaluma, then Portland
We met as kids in Petaluma and never lost touch. A decade into two separate careers, one in brand storytelling and one in software, we noticed we were solving two halves of the same problem, so we decided to join forces.
Lumanate is what came of that. Natalia helps you hone your voice and then makes sure every pice of content and communication sound like you. Caitlyn builds systems to help Natalia work faster (saving you money) and to help you work smarter (saving you time).
Natalia Hurt
Brand story and voice
Natalia has 10+ years of experience helping organizations build market leadership, credibility & recognition. Her contributions take many forms—from thought leadership campaigns to rebrands to stakeholder engagement.
Her creative work bridges business development strategies & technical realities. Regardless of the project, she’s committed to authentic, impactful messaging anchored in insight & strategy.
Caitlyn Feletar
Digital experiences and systems
Over seven years as a software engineer focusing on user experiences and client retention. She's passionate about efficiency, taking the annoying, complicated tasks that clog your to-do list and making them easy to check off.
At Lumanate she builds the machinery: the dashboards, the pipelines, and the searchable brain that holds what your organization knows. She's the in-house IT person you didn't think you had the budget for, but really need.
